Social Media
I specialize in content creation, strategy, analytics and crisis management and have 6 years of AAA gaming experience.
My experience covers a variety of channels, including Twitter, Facebook, Discord (communication and moderation), Forums, and retail reviews (Amazon, Steam). I also have certifications for Instagram and Tiktok Marketing.
Samples of my work can be found below!
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Created content for the Ubisoft Support Facebook and Twitter pages, including copywriting and asset creation using Canva and Photoshop.
Our posts were collectively viewed 55 million times on Twitter in 2022.
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I created initiatives to better connect with our userbase and increase sentiment and engagement. Some of the initiatives involved reaching out to users who had Tweeted about our brands but not directly mentioned us. This initiative led to an extra 3 million impressions on Twitter in 2022.
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I reported on growth, engagement, and other analytics regularly to management and created relevant KPIs and goals for our channels.
I also monitored emerging issues, feedback and trends and reported to various internal teams.
Engagement Posts
Below are samples of engagement posts I wrote. My posts are lighthearted, referencing memes, using attention grabbing gifs while still giving my audience valuable information.
Announcements
I often created announcement posts, usually for large events. Some of these posts were proactive, anticipating player questions before they were asked. Others were created reactively to respond to our audience.
For example, I created the copy and asset for this post, informing players of a large beta (1m+) on how to receive an access email.
Crisis Management
I created copy for the Tweets in this thread, which announced that our login servers crashed during a live stream event where we were giving away free games through Twitch Drops.
These posts were picked up by large, mainstream publications, like Forbes and CNET. This issue was also trending on Twitter and Reddit.
